Image of business Embracing Digital Marketing: The Visual Shift for Businesses
Nowadays, the perception image of business embracing digital marketing techniques is not a matter of appreciation but of necessity. Given the advent of the internet and the shifting consumer patterns, businesses have to change to remain in existence and competitive. This paper seeks to examine the importance of digital marketing and how organizations design the marketing strategies and outlines the pros and cons of the transition.
The Shift to Digital Marketing
Historical Context
In the past, it was printed booklets, television screens and radio sets that were heavily used in marketing. Companies would design promotions that were mass distributed to the public but did not have scope for interaction. However, this was not the case in the current rat -race. With the revolution in technology, came a revolution in the way consumers behaved towards the brandIt is without doubt that the world wide web revolutionized selling making digital marketing more prevalent in commercial enterprises.
Digital marketing has demonstrated to be useful in addressing a number of challenges experienced in the process of marketing. Changes in organizational structure have been as a result of wide scope area of the target audience that the organization desires to reach. The upsurge in use of smart devices has also been a motivating factor in the change. The image of business embracing digital marketing in the modern world has left people with no option but to make the change since it is easier this way.
- Increased Internet Access: According to recent statistics, almost 4.9 billion people all over the world use the internet; which is over 60 percent of the global population. Such increase presents an incredible opportunity for organizations to target and reach out to their potential customers.
- Rise of social media: In present times, social media platforms such as Facebook, Instagram and Twitter have advanced the concept of promotion by becoming part of marketing strategies. They give businesses the opportunity to reach out and develop a relationship with their customer, thereby enhancing the level of fidelity to the brand.
- Mobile Technology Advancement: As most of the consumers access the internet through their mobile devices, marketing strategies have to be developed – adapted to this demand.
Visual Representation of Digital Marketing
Different forms of visual content used by companies bring out the picture of a typical business adapting digital communication with its customers. Attention seeking and sending out the right brand message plays an important aspect of effective imagery.
Types of Visual Content
- Infographics: As verbal as possible, one can define infographics as the concrete representation of facts and figures. They help simplify detailed information making them very suitable for social media platforms. For instance, a designer that incorporates infographics in his or her artwork is able to pass messages more clearly to the intended audience.
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